Gemfields x Muse Collection Offers Fashion-Forward Jewelry

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Recognized as the world’s leading supplier of responsibly sourced colored gemstones, Gemfields has largely operated behind the scenes of the retail side of the business. That is until recently. Over the last few years, the mining powerhouse has partnered with high end jewelry brands like Marina B, Fabergé (which Gemfields acquired in 2013) and Georg Jensen – as well as A-list celebrities like Mila Kunis – to promote its mine-to-market strategy using the traceable emeralds and rubies it mines in Zambia and Mozambique, respectively.

Gemfields x MUSE illustrations featuring pieces from the collaboration by Moo Mooi for MUSE

Gemfields x MUSE illustrations featuring pieces from the collaboration by Moo Mooi for MUSE

 

Last December, Gemfields teamed with Bergdorf Goodman and its jewelry brands and designers, such as Verdura, David Webb and Pomellato, to celebrate the unveiling of the New York luxury department store’s new jewelry salon with exclusive one-of-a-kind pieces.

A selection of the jewelry from the Gemfields x MUSE collaboration at Couture

A selection of the jewelry from the Gemfields x MUSE collaboration at Couture

 

The company’s most recent collaboration debuted at the Couture jewelry show last week. In the latest campaign, Gemfields tapped the pool of talented designers of Muse Showroom, a New York-based agency that provides its designers with the support necessary to survive and, ultimately, thrive in the designer jewelry business. Ten emerging jewelry designers participated: Carolina Bucci, Dezso by Sara Beltrán, Elena Votsi, Holly Dyment, Michelle Fantaci, Nikos Koulis, Savannah Stranger, Silvia Furmanovich, Yossi Harari and AYA by Chelsy Davy (as in the former squeeze of Prince Harry whose jewelry is making its first showing on this side of the Atlantic).

My Instagram post from Couture announcing my takeover of Gemfields account this past Sunday

My Instagram post from Couture announcing my takeover of Gemfields account this past Sunday

 

On the last day of Couture, I was honored to play with the fruits of this partnership myself with a takeover of Gemfields Instagram account. Seeing and trying on the pieces first hand made this collaboration clearly different from previous ones, this time aiming to target a younger, new [Millennial] audience.

A necklace and pair of earrings by Yossi Harari featuring Gemfields rubies and diamonds

A necklace and pair of earrings by Yossi Harari featuring Gemfields rubies and diamonds

 

Like previous collaborations, the designs uniquely showcase Gemfields-source emerald and rubies, however the Gemfields x MUSE partnership created a collection of fashion-forward jewelry with a focus on accessibility. The limited-edition pieces, whose prices range from $1,000 to $10,000 retail, highlight the versatility of the two precious gems, showing that valued colored stones like emeralds and rubies can be “everyday” and not solely reserved for formal wear. Gemfields considers the jewels as a “see-now-buy-now” collection, since it was launched at market and simultaneously on e-commerce websites Twist and Moda Operandi.

Silvia Furmanovich's spectacularly cool wood marquetry earrings with Gemfields emerald accents around the edges

Silvia Furmanovich’s spectacularly cool wood marquetry earrings with Gemfields emerald accents around the edges

 

Each designer incorporated Gemfields stones, whether it be emeralds or rubies or both, in his or her own unique aesthetic, often utilizing the gems as colorful accents to the overall designs. Silvia Furmanovich introduced a series of pieces at Couture that masterfully employed wood marquetry to resemble the cut faceting of gemstones. For one of these designs, a pair of earrings, the designer accented the perimeters with Gemfields Zambian emeralds.

Savannah Stranger's baroque Tahitian pearl, diamond and Gemfields ruby ear pendants

Savannah Stranger’s baroque Tahitian pearl, diamond and Gemfields ruby ear pendants

 

Los Angeles-based pearl specialist Savannah Stranger juxtaposed a pair of luminescent baroque Tahitian pearl drops with the fiery intensity of Gemfields Mozambique rubies set as tops.

With color combination that screams summer, Elena Votsi whimsically pairs bright turquoise with Gemfields emeralds in these band rings

With color combination that screams summer, Elena Votsi whimsically pairs bright turquoise with Gemfields emeralds in these band rings

 

Greek tour-de-force Elena Votsi cheerfully paired bright turquoise with verdant emerald in a couple of fabulous yellow gold band rings.

Gemfields emeralds are equally fitting for statement pieces, like this cabochin Gemfields emerald and diamond bracelet by Silvia Furmanovich, and more everyday designs like Savannah Stranger's Gemfields emerald and diamond line bracelet

Gemfields emeralds are equally fitting for statement pieces, like this cabochin Gemfields emerald and diamond bracelet by Silvia Furmanovich, and more everyday designs like Savannah Stranger’s Gemfields emerald and diamond line bracelet

 

Whether taking center stage as the starring gem or simply playing a small supporting role as a pavé accent, the Gemfields emeralds and rubies strike a colorful chord in the various designs put forth by MUSE’s designers. The Gemfields x MUSE collaboration successfully shows that these two historically treasured precious gems play nicely, and even casually, with more humble materials in the world of fashion-forward fine jewelry.

Carolina Bucci
Elena Votsi
AYA by Chelsy Davy
AYA by Chelsy Davy
Nikos Koulis
Holly Dyment
Holly Dyment
Michelle Fantaci
Savannah Stranger
Yossi Harari



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